Xiaomi's smartphone a success story

Xiaomi's smartphone

Xiaomi's smartphone customers are not simply unidentified, anonymous folks. they are additional like friends.

Four years past, the upstart Chinese phone-maker had a hundred customers. Today, it's over a hundred million. raise co-founder and president architect Bin and he'll tell you a crucial ingredient within the company's success is its established  perspective toward patrons. His motto: "Be friends with our fans."

 architect spent nearly associate hour at a Thursday event in urban center percussion home the message that its relationship with customers is that the heart of Xiaomi's explosive growth to become the highest smartphone maker in China, the world's most thickly settled country.

  

 One chief distinction between Xiaomi and its known rivals Apple and Samsung is however concerned its users area unit, same Victor Hugo Barra, vp of worldwide. "We have higher engagement with our fans through our own media network than through [popular Chinese social network] Weibo, by like twofold," Barra same.

Xiaomi conjointly does not see its followers as patrons or customers, architect emphasised. they are "fans."

Popcorn and rap videos

To illustrate Xiaomi's reliance on relationships with its loyal user base, architect turned to its on-line community. The Mi Forum, that serves homeowners of Xiaomi branded devices and therefore the company's MiUI (pronounced "mee-you-eye") version of golem, has forty million users, Lin said.

Listen and do

All firms say they hear their customers, victimization the simplest suggestions to enhance real-life product. Xiaomi says the concept to integrate the electric lamp button into the drop-down notification shade was provided by a user WHO could not see the hole to his entrance once weaving home drunk.

The Internet manner

Xiaomi's sociableness with its users is not only regarding being hip. it is also a business strategy that is a linchpin to the company's trademark low costs, the explanation that the fairly high-end Mi Note will sell for roughly 0.5 the value of associate iPhone half dozen or Samsung Galaxy S5.